Whether it’s a bracelet for Mother’s Day or an engagement ring for the love of your life, jewelry is always a uniquely meaningful gift. That means every gift from Kay has a story behind it, an authentic slice of life that always ends with a kiss.

Jared the Galleria of Jewelry isn’t a mall jewelry store, and they wanted their national advertising to reflect that separation. They wanted to create an image based on affordable luxury, with language and looks befitting a high fashion brand. In social media, the brand got a little more casual and strategic, but retained the elegance of speech and message.

Ever Us and Interwoven were two major launches of products Signet intended to sell in its entire family of brands - Kay, Jared and Zales.

With Ever Us, we celebrated the two sides of every happy, long-term relationship - friendship and love - and created a branding solution that made the collection one of the most successful new product launches in Signet history.

Interwoven allowed us to break with convention and tell a story in fly-on-the-wall fashion, swapping any heavy sell for optimism and authenticity.

In producing local co-op work for McDonald’s, we were tasked with creating spots that lived up to the quality and production standards of the national work, but with a shoestring budget. Some of my favorite work didn’t move forward, but I loved how the brand personality of McDonald’s gave us the freedom to stretch creatively.

This campaign was created for a new business pitch and it won the account. The client wanted to land on a position focused on choice, that Meineke customers had options when they came in for service. Our campaign had fun showing just how involved customers could get.

The Bernie Moreno Auto Group offered a chance to touch many of the world’s biggest automotive brands, from Infiniti and Mercedes-Benz to Buick and Mini. It also offered some fun creative challenges to tackle, like billboards within the terminal at the airport and conceptual direct mail.

RIDGID tools are renowned among builders and craftsmen for their strength and durability. But the strength of their reputation doesn’t keep the brand from having a sense of humor. This video, created exclusively for the company’s social channels, shows how RIDGID does summer.

This campaign was a pro bono passion project in support of an extremely unique organization. The Baseball Reliquary celebrates the sport of baseball with a wonderfully eccentric collection of artifacts, and our goal was to create a campaign that captured a slice of the museum’s singular personality.

This was an omnichannel campaign created to encourage new parents and parents of young children to begin saving for college. As every parent knows, kids grow up too fast, so we called our program “Someday Savings,” because “someday” comes sooner than you think. The campaign included a microsite, social posts, digital ads, a smartphone app, special events and more.

With its line of coatings, Flood encouraged customers to “Do Something Amazing.” This spot showed how their Restora product, which rejuvenated faded vinyl, could do exactly that.

This was a spec campaign for a shoe company started by the high school friends of one of the account executives at my agency in San Francisco. They were very large men with very large feet, and they were sick of either not being able to find shoes their size, or getting stuck with the unfashionable options when they did. So they started a company that only sells shoes size 14 and up. Needless to say, we had a great time concepting for this account.

MiraTEC trim was fighting a perception battle. Because their trim was made of wood, it was considered at risk of warping due to water, unlike PVC trim, MiraTEC’s biggest competition. The challenge was to make a compelling, fact-based case, and it worked. These ads really moved the needle for the client, and became the #1 case study for my agency at the time.